Email delivery is the most difficult task when it comes to email broadcasting. If you are sending an email to a few tens of people, you will not notice any difficulties. You can even send through your very own Gmail account.
But when it comes to send an email to a few hundred, thousand of ten thousands of email addresses, the email deliverability comes into the play and has a direct role over your email marketing success.
What ROI you will get from your email marketing will depend on how you manage your email deliverability.
This is a task which requires a great know-how experience, full-time dedicated monitoring, good ISP relations and know what to do when your delivery IP addresses have trouble such as black listing, grey listing, etc.
If you are running an ESP such as Sendloop.com, then it’s wiser to have a full-time email delivery team which will monitor your mail servers, throttle delivery based on responses from target servers and keep your deliverability maximised.
But what about end-users who just want to send an email to their audiences? Keeping email delivery in-house will cost them much more than outsourcing it to professionals.
Oempro supports third party SMTP service relaying. This means, you can setup SMTP delivery method and let Oempro relay your emails through a third party SMTP service. To help you get started, we have listed some of the most popular email relaying services below:
You can send emails through any of these relaying services even you host Oempro on your own servers. In this way, you will not need to spend even a second on delivery problems and leave this difficult job to experts.
As a side note, you can setup different SMTP servers for each user group and split the delivery load to different third party services.