Advanced Campaign Management

Campaign Preview

When you are done creating a campaign you can actually send a preview email to check how the campaign looks like – whether every element within the newsletter is rendering fine or whether all the fonts are looking as you expect them to. Oempro provides you two different ways to preview your email on the last step of the campaign email creation process By sending an email to one of your designated email id By previewing it on browser  

Email Content Analysis

Oempro provides an easy to use built in email content analysis tool. This tool is available when you are done creating your campaign email and are on the last step of previewing and saving the campaign. It analyses the inline css, css style tags and images within the email content. This analysis helps you optimize your newsletter content and make it even better.

Personalizing your Emails

Email personalization is a technique to make your emails more intuitive and also interesting which can help you increase your email open rate as well as success rate of your campaign. There is a huge difference between an email sent without any personal information and with personal information. If you address the recipient by his name instead of valued customer the recipient will feel better and the chances of him reading it is more than you address him as valued customer. Think about sending large amounts of personalized emails – if you have to do that manually it would take Read more

Campaign Attachments

There are times when you need to add attachments to your email marketing campaign. In order to add attachments to your campaign please follow the steps mentioned below. Click on the “Campaigns“ Click on the “Create new campaigns“ Follow all the steps till you reach the content editing part Here you can click on “Choose file” under attachments and add files you wish to attach to your email campaign.

Using A/B Split Testing

Split Test is a method for optimizing your email marketing campaigns. Through Split Test, you can test two versions of your email message among a small group of subscribers, determine the better performer, and then use the superior message for the remainder of your subscribers. You can then use the superior message as the foundation for your next campaign, and continue to test additional elements – thus refining and enhancing your email campaigns one test at a time. Click on the “Campaigns” Click on the “Create New Campaign” On the first page where you need to define the campaign settings Read more

Working with Google Analytics

This topic is dedicated for google analytics integration. It is important for any marketer to understand and analyze the traffic generated from their email marketing campaigns. Google Analytics can be enabled easily at the time of the campaign creation. To enable google analytics follow the steps below. Go to “Campaigns” Click on the “Create new campaigns” At the bottom of the campaign settings screen you will find google analytics options In order to enable it just tick the “Enable google analytics integration” option. This will open a dialogue allowing you to add the domain names you want to track. You Read more

New Campaign using a Web URL

There are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use “Campaigns” tab or if you are on the Dashboard you can click on the “Create New Campaign” link under the Quick Links. Click on the “Campaigns” tab Click on the “Create New campaign” under the campaign browser If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in Read more

Creating new campaign from previously sent Campaign

There are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use “Campaigns” tab or if you are on the Dashboard you can click on the “Create New Campaign” link under the Quick Links. Click on the “Campaigns” tab Click on the “Create New campaign” under the campaign browser If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in Read more

Creating new campaign using Template Gallery

There are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use “Campaigns” tab or if you are on the Dashboard you can click on the “Create New Campaign” link under the Quick Links. Click on the “Campaigns” tab Click on the “Create New campaign” under the campaign browser If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in Read more

Creating a new Campaign Using HTML Code

There are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use “Campaigns” tab or if you are on the Dashboard you can click on the “Create New Campaign” link under the Quick Links. Click on the “Campaigns” tab Click on the “Create New campaign” under the campaign browser   If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are Read more