CAMPAIGNS
Create, send and manage email campaigns easily to your subscribers. With Oempro's detailed and insightful campaign reports, optimize your future campaigns and increase your email marketing performance.
Email Wizard
With Oempro's email wizard, you can easily import your creative or create a new email design from scratch within minutes and get the result you need. Oempro's email wizard will guide you through the email creation process by adapting to your needs and showing you the necessary steps only. Since this email wizard is a global feature in Oempro, you also benefit from its ease of use while creating auto responder and opt-in confirmation emails too.
Email Template Engine and Email Templates
Oempro has a built in template engine only coded for displaying email content. It allows you to define editable and duplicatable regions in email content so you and your editors can easily create emails without knowing what's going on under the hood and without the need of any technical html knowledge. This way you can focus only on your content, which is the best for you and your subscribers.
Here is what you can do with Oempro's email template engine:
- Define a simple editable area. Useful for simple content blocks such as address lines, date sections and etc.
- Define a rich editable area. Useful for content blocks that need formatting. Such as paragraphs, news blocks, feature insights and etc.
- Define a duplicatable region. Useful for content blocks that may be duplicated for each sending. Such as news items, promotion blocks and etc.
- Define a link between a list item and duplicatable region. Useful for generating an automatic table of contents in your emails.
Personalization
Being personal with your subscribers is the key to a successful email marketing campaign. Oempro provides you all the necessary features and tools to achieve that. You can:
- Insert subscriber information into email content. Such as his/her name.
- Display or hide a block of content according to a subscriber information. Such as display a block of content only for subscribers whose age is older than 30.
Scheduling
With Oempro, you can send a campaign whenever you want. You can set it to be sent immediately, on a specific time and several times on defined intervals. Here is a list of sample scheduling you can make for your campaigns:
- Send now
- Send the next Tuesday on 14:00
- Send every Wednesday and Friday
- Send only first day of every month
- Send on every December 31st
Reports and Statistics
Oempro provides you all the data that you need for analytics. You can find what happened when and who. And the best of all is that you can actually segment your subscribers based on this data. Here is a list of what data Oempro provides to you about your campaigns:
- Open statistics with dates and links to subscribers
- Click statistics with dates and links to both subscribers and to the link clicked
- Unsubscription statistics with dates
- Forward statistics with dates and links to subscribers
- Browser view statistics with dates and links to subscribers
You can use this data for advanced analysis by exporting it to CSV or XML data formats from Oempro and import into you favorite spread sheet software or data analysis software.
A/B Split Testing
Create multiple versions of your campaign email, tell Oempro how to decide which one is the winner and send your campaign. Oempro sends each version of your campaign email to a defined percentage of your recipients and based on the defined winner criteria, Oempro sends the winner variation to the rest of the list. This feature helps you to increase the success of your campaigns.
Organized Campaign Browser
It is not just creating and sending campaigns. As an email marketer, you are also responsible for old and draft campaigns. Oempro has a special campaign browser that lets you to manage and organize all campaigns based on their status and the tags you have assigned to them. Oempro is not just good at creating and sending campaigns, but also is good at organizing them.
