It’s been a long time since our last status update for Oempro v4.1 development. While we are approaching to the end of Oempro v4.1 development, I want to give you a detailed update and share some screen shots.

Development Status

We have been working on v4.1 for almost 7 months, we have made lots of improvements at the back-end, changed the user interface and added several cool new features. In the meantime, we are preparing to release value-added services for Oempro which will let you to run professional, enterprise level email marketing campaigns without any technical knowledge or requirements. All Oempro plug-ins are being revised and improved to match the new v4.1 user interface standards.

Benefits of Oempro v4.1

With the help of Oempro v4.1 and value added services, you will be able to make better email marketing, you will get higher return from your email campaigns. With a low cost investment, you will have a powerful email marketing capabilities compared to your competitors.

Oempro is designed for small businesses, enterprises and ESPs. It’s currently being used by hundreds of ESPs, design agencies as well as thousands of small businesses and enterprises in more than 120 countries.

Licensing and Pricing

With the release of Oempro v4.1 we are also going to change licensing model and pricing. Currently, we have three Oempro editions named as “Starter”, “Corporate” and “ESP”. We are going to stop categorizing Oempro in three editions with different features and user accounts. Instead of feature categorization, the Oempro pricing will be based on the number of user accounts. Feature set will be the same for all licenses but the number of user accounts will be limited. Service fee will also be increased with the release of Oempro v4.1, this is a required procedure in order to give you a better, faster support service.

Upgrading

All Oempro users with active service subscription will be able to upgrade their Oempro version to v4.1. If the service subscription has expired, it can be easily extended from the client area. Old Oempro v3 and v4.0.x editions will be upgraded to the equivalent Oempro v4.1 license (based on user account amount set in the license) during the upgrade. Upgrading your Oempro from v4.0.x to v4.1 is easy and will take only a minute. Octeth support team will also be ready to assist you during upgrade and installation processes.

Key New Features

New user interface, CodeIgniter PHP framework powered user interface engine, easier translation and re-branding, improved full featured API, improved plug-in engine, campaign performance comparison, powerful email template builder and editor, A/B split testing, improved email design testing service integration, more detailed reporting, pre-defined email header and footers, real-time statistics, global suppression list management and much more. Addition to several new features, we have implemented more than 300 improvements on existing features.

Future

The new v4.1 user interface will also let us to add fantastic new features in the future. Therefore, we are quite excited about this release. I want to thank all of our beta testers who have tested the new v4.1 for several weeks with us and provided us great feedback.

Release Date

We are planning to release Oempro v4.1, new plug-ins and value added services in April. The pricing and feature set of Oempro v4.1 will be announced soon. Please stay tuned.

Some Screen Shots

Hi Everyone,

We have written a small plug-in for WordPress powered blogs which will help you to generate subscription forms and insert into blog sidebar with a single click. Oempro users can download the WordPress plug-in from here. Installation instructions can be found here.

Thanks for all requests received about this small plug-in so far.

While we are on the stage of developing Oempro v4.1, we have decided to spend a few hours on preparing the following sneak peek videos of v4.1 Administration Area.

We have focused on usability as well as speed on the new user interface. Also, added nice user interface features such as keyboard shortcuts, quick search, etc.

Here are the three videos. We will try publishing more videos from user area and other functionalities in following weeks. Stay tuned.

p.s. If you are still not following us on twitter, we strongly recommend: @octeth , @oempro

User Management

System Settings

Email Template Builder

When you are sending an email campaign to your community, it’s important to make it attractive for maximizing the open and conversion rates. You have only a few seconds to attract the attention of the recipient and encourage him/her to open your email instead of removing it.

The “from name” and “email subject” plays the biggest role in helping your recipient to make a decision: Delete or Open.

However, there’s one more thing about the from name. In fact, it’s more important. Your “from name” affects the delivery rate of your email campaigns. Big email services such as Hotmail pays big attention to from name of incoming emails and mark them “dangerous to open” or “valid”.

For example, if you send an email with the from name “[email protected]” and from email “[email protected]” (the proper email header will be From: “[email protected]” <[email protected]>), your email will be marked as “dangerous” by Hotmail and it will ask your recipient to confirm if he wishes to open or delete it.

A proper from name must be a valid name such as your or company name. Example:

From name: ABC Co.
From email: [email protected]

This seems to be small detail but definitely affects your delivery rate.

A few weeks ago, we have decided to go with an open source version of Oempro. However, we have received more than hundred emails from our Oempro users to cancel our decision and to go with encrypted (zend and ioncube) to protect the quality and work. However, on the other side, some users need open source version to perform in-depth customizations for integrating with their own systems.

Therefore, we have decided to continue releasing Oempro with Zend/Ioncube encrypted as well as providing the open source version upon request to companies who will sign our NDA and provide us some legal documents such as company registration information, etc.

Thanks for your understanding and valuable feedbacks during the decision phase.