How the Online Masters of the Universe Grow their Business The secret if you can call it that has been around for the better part of the century. It was known by a select few individuals. It’s been written in books that are now remaindered and discontinued. It’s been repackaged for the current times that we live in. It’s even been in the movies. It’s all about “The List”.

Secret #5

Build Your List One Subscriber at a Time. The online masters don’t buy lists from brokers, they build the lists themselves. Sure it takes longer to build a list. Sure you don’t get that immediate rush of sending out 10,000 emails to “Dear Friend”. When doing this, are you sending out unsolicited emails? You bet. Is this considered SPAM – absolutely. Are you going to get a reasonable response rate – highly unlikely. Do you want a list that responds often or just one time?

You need, no you MUST ask for permission to send people your message. This is where the double opt-in rule takes affect. People must request that you send them mail by clicking on a confirmation link you email to them.

Advantages of Double Opt-in

It reduces the probability of spam complaints. While it does not eliminate them completely, many list managers these days can keep track of date/time of the request, IP address, and referring URL so that you have evidence that the subscriber opted-in. You don’t want people subscribing their friends to the list without their knowledge. The confirmation process will help to ensure that people are only subscribed with their consent.

Cleaner list – people have to use their real email addresses in order to confirm their subscriptions. This also eliminates misspelled addresses or those with typos.

More responsive subscribers. Those who are genuinely interested enough to confirm their subscriptions may also be more inclined to respond to your valuable information and offers.

Disadvantages of Double Opt-in

For some reason, you’re afraid that you may lose subscribers. Some people can’t be bothered to confirm their requests, while others who really want to receive your newsletter may not understand the confirmation process. The bottom line here is you will never know what you lose or gain without doing A/B split testing.

You can pick up subscribers that never intended to subscribe. For instance, let’s say you use a double opt-in process which asks users to confirm their subscriptions by replying to the message. Some people may reply with “no thanks” or something similar in nature – but because they replied, they’re automatically added to the list.

Secret #4

It Ain’t Necessarily So

Do you have a product everyone in the known universe wants? Do you have a product that no one can live without? Do you have a product where people will tell their friends and their friends will tell their friends? Well if you answered yes to these questions, I have a song for you.

It “Ain’t Necessarily So” (Bronski Beat). Without listening to the most popular radio station on earth WII-FM, your chances of building a responsive list are next to nil and slim. You might as well take your money and “invest” in a car or any other value losing proposition

To get subscribers, you must deliver on the promise “Free, Perfect, Now”. And yes there is a whole business model that can be built on this statement. But let me summarize, you must make an offer that is FREE with inherent benefits, it must be Perfect for this moment in their lives and you must deliver it NOW.

Here’s a quick example of Free, Perfect, Now model. The business is Debt Consolidation and Reduction. Offer a free guide that is perfect for those who are so far in debt that they have to reach-up to touch bottom and give them the ultimate guide now, so that they can turn their leveraged lives around.

Just remember keep listening to WII-FM (What’s In It-For Me) and you’re well on your way to building a responsive list.

Secret #3

Forget This at Your Own Peril!

Suspects > Prospects > Customers > Suspects

Who are the usual suspects? It’s not who you might expect. You’re probably thinking that the usual suspects are people that you know. Really they aren’t.

Suspects are anybody and everybody that you meet. Prospects are suspects that actually ask you for more details, free samples or anything that has to do with the product and service you offer.

Finding suspects is easy. Remember it’s everyone. The misconception is that everyone on a spam list is a prospect. So how do you convert a suspect into a prospect? Well you either are a great copywriter (you can entice a suspect to become a prospect) or your product is so needed that everyone you meet wants it.

There are a whole lot of reasons why suspects never become prospects, but the major reason is that you haven’t built a relationship yet. You’re thinking that your service is so great that everyone would want it. Well I am sorry to say (not really);) , that not everyone wants your service.

That’s why experienced direct mail marketers have “target lists”. They are targeting a group of suspects in the hope they become prospects and eventually customers.

A real world example of a suspect list is when you’re handed a list to cold call. You’ve never talked to the people before and you’re talking to them for the first time, hoping they will request more details from you.

That is Step 1 in building a relationship. Step 2 is of course enticing them with an offer to request something from you like this ebook called “The Greatest Secrets to the Wealth of Ages”. Wouldn’t you want to pass along this ebook to friends and have them pass it along to their friends? (I can hear you say this sound like viral marketing) and you’d be right, it is.

Step 2.5 is to offer your prospect more value. Give away a free training course on “Get Ready for Instant Wealth”. Now you’re building trust. It didn’t cost your prospect a dime, but you gave them something that changes their life.

Now how many small steps does it take to build trust, well that depends on the price of your service. So after creating these small steps you’re preparing your prospect to become a customer. So you might be asking how long does it take, well the real answer is how skilled you are in building trust and in helping other people make their dreams into a day to day reality

And here’s the “Forget this at your own Peril” statement. Once a person becomes a customer, they are immediately put into your next “suspect cycle”. Just because people buy from you once, never guarantees that they will buy from you again. Let me repeat that statement, one time customers are good for quarterly revenue boosts, but repeat customers are good for your business from year to year.

Secret #2

Ideas Stolen from Newspapers and Magazine in the Offline World

There are so many useless websites out there; you’ll probably die first before you can count them all. These sites aren’t built to sell anything. They’re built to market to the unwashed masses. You’ve seen them before and throughout your entire life. It’s based on the concept that I don’t know what I have to offer so I better have something for everybody, ’cause you just never know who randomly might become a customer.

If this isn’t a losing proposition, I don’t know what is! The masters of the online universe get it and they charge handsomely for it. It’s called niche marketing. They have one website for one product. That’s the hook. Then once they build a relationship with you, they begin to sell products to you that are not marketed on the web.

It’s not rocket science, but it’s brilliant. They get it and most businesses don’t, that’s why they are the Masters of the Online Universe.

They write “Front Cover” websites, just like the newspapers and magazines. They have attention grabbing headlines, superb first paragraphs and great copy. They push all the buttons required to get the “random suspect” to pony up their email address and subscribe to a newsletter or when they add so much value that the suspect immediately buys from them.

The next time your standing in the grocery store line, take a look at the magazine rack, especially the tabloids. (by the way, the headlines you read are written by the most highly paid copywriters in the industry). Even if you don’t believe the stories, the sole purpose is to get your attention and they do.

As you wait in those long slow lines, take notes and copy down the headlines, after a while, you’ll get it and be able to write your own copy converting headlines. Steal the headlines not the magazines, it’s free research and takes about 5 minutes and you won’t go to jail.

If you really want to learn how to write first paragraphs, then buy the magazines, look for the promise, the hook, the imagery and above all the promise of what is going to be delivered in the rest of the story.

Secret #1

Life Long Dating > The Marriage > The Divorce

Look at the stats, there will be more divorces this year then all the leading causes of death put together. Oh and by the way how can there be so many #1 killers … (but I digress, you see it’s all about the attention getting headline).

Divorce rates have surpassed the 50% level, can you imagine losing 50% of your customer base? If you can, it’s time to start courting your customers again. You can never get too comfortable, too lazy and above all too INDIFFERENT.

This idea is a little different then your classic Customer Relationship Model. Essentially all of these types of programs are based upon treating each human being (emphasis on HUMANanity with PERSONality) as pieces of classified data. Gee, I want to be treated as bits in a database, where some market segment wizard defines who I am by demographic, geographic and psychographic gobbledygook.

Most expert marriage counselors say “The #1 reason for divorce is lack or failure to communicate”. Well if you think your customers are married to you think again. They will leave you in a New York minute, for someone else that offers them more then the current relationship does. Thus you have divorce North American Style. And be sure they will be telling all their friends about you too.

Having a list, working the list, communicating (and not just the dictatorial kind) and constantly improving the relationship is the key to success. Isn’t this beginning to sound like “Life Long Dating”. The features you offer only last so long before the glitter is gone. If you’re not consistently helping each other be better, there is no long term partnership and where do you end up?

Divorce Court!

Treat each PERSON in your list as a human being, not as a Human Resource for money. Remember “resources” are disposable and thrown away. Do you want to throw away your current relationship and have to start dating all over again. Just think of the cost and the price you pay.

Final Secret

Autopilot Automation

How big do you think the Masters of the Online World are. Do they have 100’s of employees? Do they have large corporate offices with all the trappings and expenses? The answer is NO!

They have one or two employees and they outsource everything else. This keeps them nimble and quick. They can turn on a dime and launch a new venture. They have trusted partners that join them in their ventures.

They own lists combined that number in the millions. Combined they have tens of thousands of websites. But they manage to have all this with only a staff of one or two. Little overhead, little capital investment and little if any bureaucracy. They are the model for a “Free Agent” nation.

And they do this by Autopilot Automation. They think outside the box, they act outside the box. They know the difference between follow-up and follow through. The live the commitment to build a list one subscriber at a time. From list building to product fulfillment it’s all on autopilot and all automated. Can you imagine controlling 100’s of websites and having to manually manage each and everyone of them? I can’t.

And if your time is spent (not invested) just managing, you’re not building. If you’re not building relationships, you’re not communicating. And finally if you’re not communicating, where will you end up?

Divorce Court. We all know the implications of this, don’t we?

Front Cover websites, copywriting, product fulfillment all take time. But these are not the most important activities. The most important activity is ongoing meaningful communications with your list.

I don’t mean the kind that comes from “The Corporation”, you know the ones that tell you how great they are and what PR “BS” they are shovelling today. I mean the communications that help other people help themselves. The kind that offer improvements not impoverishment to their current station in life. The type that gives hope and can deliver on promises. Of course you can promise anything, but if the other party fails to take action, that’s when they broke their side of the promise and will surely fail.

How do you deliver help without killing yourself in the process. You automate everything and then put it on Autopilot. This is going to be the most important and integral part of your business.

Automated Sales and Relationship Building in a Box

What you need is a combined mailing list manager and intelligent autoresponder. It’s not easy finding software that does both very well. The first and foremost reason (and this my suggestion from experiencing many different broken promises from the technology side of the business) is to maintain a prospect list, that will drop prospects into a customer list, which will then drop customers back into another prospect list (for different product streams).

The intelligent autoresponder part of the program will “auto-magically” manage the selling cycle for you. Remember the key difference between a mailing list management program and an autoresponder is list management and message management. Autoresponders manage the message.

You don’t want to manage multiple databases with multiple names with multiple sell sequences. Manually trying to merge information from different databases is cause to just throw up your hands and quit.

From a selling perspective, you want to be able to offer your list, firesales, one-time offers and longer multiple buy streams from you.

Whether you have one website or hundreds, you must automate or die. You will spend so much time managing your business as opposed to building your business that it will affect bottom line revenue.

Automate like just like the Masters of the Online World Do.

Your emails are being sent to all your subscribers and you are expecting a high open-rate and response rate. When sending, you are targeting a known number of readers according to the size of your emails list. However, within this list, there are inactive subscribers who have not been opening and clicking on your emails for a particular period of time. This decreases your response rate greatly, thereby affecting your business drastically. To be able to deal with your inactive recipients, you should first of all determine them, that is find out who are inactive and then, know the reasons behind their inactivity.

Determining who are active

Choose a period of time wherein you have sent more than ten emails to all recipients. By using your active report, you can determine who are those who have not opened and clicked on any links, by verifying the unique opens.

Knowing why they are inactive

There are different reasons of inactivity:

• The subscriber might be no more interested in your products and emails
• These email addresses may be active but they are seldom used
• Your subject lines might be poorly written and non-tempting. The subscriber feels that it is a loss of time to pen such emails. A good idea would be to write nice and attractive subject lines
• Perhaps your emails are being delivered to the bulk folder which is generally ignored by most subscribers
• Maybe your emails might be considered as SPAM and are being blocked by spam filters

Dealing with them

After having identified your inactive recipients, your task is to try in bringing them back to you. The strategies that can be implemented are:

• Improve the content of your emails and the subject lines as well to entice the subscribers to open the emails
• Attempt to survey your inactive subscribers to know the true reasons of their inactivity

Newsletters are the best way to sustain the relationships between the company and its customers. They are used by marketers to notify changes about the business, updates and new products. Email newsletters are hence an essential part of online marketing strategy. Effective newsletters should first of all be sent on time, be eye-catching, have good content to arouse interest in readers and meet their needs. Questions from readers imply great subject lines. So, try to think of questions which might arise in the readers’ mind and answer these in your newsletter.

Some tips to create effective newsletters are listed:

• The design is also important as it should preserve readability by maintaining consistency. The latter is achieved by avoiding changing formatting and using headers and footers.
• Limit yourself to short newsletters which are relevant and share your ideas with clients. Short newsletters can be sent more frequently and to more readers.
• Graphics and photos should be sparingly used. Contrasts can be excessively made use of, these are enlarged font for titles and contrasting colors.
• Your newsletter must be interesting, unless your readers will not bother about reading it. Instead of sticking to serious and boring language, give a try to conversional language which easily passes the information you are attempting to tell them.
• The title should be well chosen. It should serve as a symbol which gives an idea of the content of the newsletter. Avoid long and complex titles.
• The column layout of your newsletter must be carefully chosen. Some columns can be filled with articles while one must be left blank for including pictures. The layout should not be too bulky, white space is indispensable.
• Use subtitles to break down long articles into tidbits. This will make the article more readable and will allow the reader to choose which part to read.
• The right punctuation and spacing have to chosen. Use appropriate quotation marks wherever required.

Your newsletter can be easily improved by following the steps given, or by simply letting oemPro do whatever is required. oemPro’s aim is to provide most efficient newsletters to enhance your business by committing itself to simplicity, which is the key to success of all newsletters.

Most email marketers want to increase their email newsletter’s use as it helps to start and strengthen relationships with customers and prospects by providing useful information. The aim of all email marketers is to produce successful newsletters which will whet the readers’ appetite and keep them reading. It is no secret that your newssheet keeps clients updated about your new products and developments. It is used as a means to attract readers and drive them to your website to download or purchase your latest software release. So, what makes an effective newsletter which works?

Layout

The layout should be well designed, using a good balance of text and graphics. Do not overload your newsletter with several type fonts. One font can be used for the body and a second one for the headlines. Serif types like Verdana or Times new Roman are favoured as they are easier to read in large blocks of text. A table of content can be included in the beginning to facilitate navigation. Express yourself informally and clearly to your audience to keep the readers’ attention. Use short non-technical words to cope with different types of audiences, including people to whom the subject is unknown. Write short articles as they appear more appealing to readers. If you have long articles, try to divide them into shorter ones. oemPro develops efficient newsletters, with high-quality layout.

Content

The content is the most important component of your newsletter and it deserves much concern. Your content should educate your audience by providing tips and promote your products and business as well. Think of questions that customers and prospects might ask themselves concerning your business and work. Your challenge is to choose interesting subjects which readers might be looking for and incorporate the solutions in your newsletter. Know your audience and highlight the benefits to them. Readers will be eager to have your next issue if they are getting useful advice and information from your newsletter.

Others

Recipients must be given an easy technique to unsubscribe. Readers can also be offered the opportunity to choose what types of information they wish to receive. Ask your readers for feedback often and include ‘If you have any questions, do not hesitate to contact us’ to show that you are always ready to help and support them.

A hot topic amongst email marketers and a question often asked by those who want to boost their business email newsletter is when to send out email newsletters. The senders keep on pondering the best day, as after all, everyone wants their newsletters to be opened and read! Monday has been considered as being the most favorable day for launching newssheets, but a recent report shows that this might not be the case. Some suggest that Tuesday and Wednesday are the optimum days. Their theory lying behind is that readers will usually clear their inboxes from Friday to Monday and on Tuesday and Wednesday, their inboxes are already cleared out. They then read the newsletters at ease, giving more attention to the contents without rushing forward to the weekend! However, a survey carried out lately shows that Friday consistently averaged the highest open rate. According to the reporters, this is explained by the fact that people are likely to review newsletters just before the weekend. Friday at lunchtime, outdid Wednesday and Tuesday by 1.2 percent, by yielding 39.6 percent.

Other email marketers advise that the best day for sending newsletters varies by industry. High-tech companies do well on Fridays and membership organizations on Wednesdays or Tuesdays. Another important factor is inbox competition. Sending the newsletters on peak days causes an increase in competition in the subscriber’s inbox. Open rates will generally be less when there are more senders. The open rate also depends on the target audience. Consequently, it definitely engrosses inconsistencies. In a previous survey made, 36 percent of respondents exclaimed they preferred receiving newsletters on Monday, 33 percent on Tuesday, with a declination for the remaining days of the week. Another proclamation illustrates a completely different picture of the topic, by stating that weekends are the prime for checking out email newsletters. The dissimilar results demonstrate the continuous altering days.

The researches mentioned above are reliable but do not haste in switching the send-out of your newsletters to another day, without testing the outcomes for your particular organization. They have been done across different markets but still might not be the right choice for you and can also give rise to inbox competition. There is no unique answer to which day is best to send newsletters. There is no concept of universal day for mailing newsletters, it is a constantly undergoing changes. Therefore, a sensible suggestion would be to do a regular test to determine the finest day for propelling your newsletters! Fortunately, this can be straightforwardly done by recording the open and click-through rates for the newsletters. By selecting different days of the week for performing the test and assigning an unvarying number of subscribers per day, the result is easily obtained by comparing the results. With now existing reliable email technology solutions such as oemPro, the switch can then be easily done. oemPro offers the opportunity of scheduling your campaigns for any day. Choose your day and leave the rest and put your trust in oemPro! The truth is that the best day depends about what you’re sending and to whom you’re sending!

Following the proper marketing of innovative products, the announcement of product launches is one of the most critical phase in the existence of a business. The correct launch of new products has great advantages early in their life cycles, consequently leading to a raise in the success of the company. In today’s time, advertising your product first is utterly significant to your sales and profit achievement.

The method used for the proclamation of your product release differs according to your product and the market standing of your company. The key component of launching effective messages is to primarily know about your target audience, which makes your newsletter an efficient way to announce the launch of oncoming products. However, if you rarely publish newsletters and months or even quarters, utilizing your newsletter will initiate a poor response.

Oempro plays an important role in the market demand and interest you want to generate from subscribers when you are making use of your newsletter to publicize a latest invention, since here, the success of your launch depends entirely on the type of newsletter you are providing. Oempro provides personalized newsletters to your audience in accordance to the event along with its professional touch.

Before the launching, reveal tidbits of information of the pending product in your newsletter and include pictures of the product being developed, to build a mystery and arouse interest from the reader. You can make use part of your monthly newsletter to talk about your creation or dedicate the newsletter to your launch, exploiting a fresh newsletter format.

If the product is expected this month, pre-plan a good sequence of events and fix a permanent date. Do not randomly send emails to your subscribers. There are a million excuses for why the launch cannot occur in the established time frame. Try your best not to succumb to them and to respect the deadline.

As we are preparing to launch Oempro4 tomorrow, we already focused on the coming soon plug-ins and updates. New Oempro4 backend provides great flexibility to add new features and improve existing ones.

After the release of Oempro4 ESP Edition, we will be adding a unique, highly useful feature into Oempro4 ESP Edition which will help you to integrate ESP Edition with your payment gateway to let you accept email marketing service fees from your customers online without any delay.

We already added PayPal, ShareIt.com and 2Checkout.com payment gateway integrations. However, looking forward to hear your other payment gateway suggestions that you want to see in Oempro4 ESP in the near future.

Please contact support {at} octeth {dot} com for your payment gateway integration requests.

As we are only 4 days away from Oempro4 release, I wanted to share some pricing and licensing information with you.

Oempro4 will have two editions named as;

• Corporate Edition
• ESP Edition

Corporate Edition, $345 per license

This edition is the correct choice for individuals, business owners and marketing agencies. By using this edition, you can run professional email campaigns for your own business or for your customers.

This edition comes with 20 user accounts which means you can create 20 different user accounts in Oempro4 and let them run their own campaigns, manage their own lists. More user accounts can be purchased later on.

ESP Edition, $745 per license

This edition is the correct choice for ESPs (Email Service Providers) and anyone who is interested in running a great email marketing business just like ConstantContact, Aweber or Sendloop.

ESP Edition comes with unlimited user accounts and payment system integrated. You can create (or let your website visitors to sign-up as a user) unlimited user accounts, set different payment plans for each user and track statistics from your management cockpit. ESP provides all required features for running a successful email marketing business.

Service Fees

With the release of Oempro4, our service fees are also going to change:

• 6 months free Upgrade and Support Service with Oempro4 purchase
• One time Free Installation Service with Oempro4 purchase
• After 6 months, you can extend your Upgrade and Support Service at anytime for only $99 / year
• Installation Service, $39
• We will also start providing professional server setup and maintenance service. This service has a limited slot only. Please contact us for more information.

Oempro4 Licensing

Just like the current Oempro3 licensing, each Oempro4 license can be installed and used on 1 domain only. For installing the same license to a second or more domains, additional Oempro4 licenses must be purchased. Additional licenses can be purchased with special discounts.

Oempro4 Source Code

We were delivering Oempro3 source code as 100% open source. In Oempro4, PHP files that contain core functions will be encrypted. This will not affect your branding or customization capabilities. In fact, customization, branding and localization is even easier than before. To run Oempro4, you will need to have safe_mode turned OFF and enable_dl turned ON in your server PHP.INI setting file.

In following days, we will publish a test application which will test your server settings and decide if Oempro4 can run on your server or not. It’s designed and developed to run on almost all VPS and dedicated servers. Shared hostings will not be supported but Oempro4 can still be used on shared hostings even we do not recommend.

Oempro4 System Requirements

Oempro4 mostly works with default settings on your server. However, there are some requirements which should be provided in your server. We will publish a detailed requirements list and test script in following days, but briefly let me list them below:

Server side requirements:

• PHP safe_mode should be turned OFF (default setting in PHP)
• PHP enable_dl should be turned ON (default setting in PHP)
• VPS or dedicated servers (Linux, Windows, Mac OS X, etc. – *nix servers recommended)
• PHP5 or higher
• MySQL4 or higher

End user side requirements:

• Safari 3 (or higher), Internet Explorer 7 (or higher), Firefox 2 (or higher) is required for user and administration areas

Upgrading From Oempro3 To Oempro4

Current users of Oempro3 that have active Upgrade and Support Service will be able to upgrade to Oempro4 Corporate Edition for free. To upgrade from Oempro3 to Oempro4 ESP Edition, a small amount of upgrade fee should be paid (will be announced later). Oempro3 users that have purchased OemBilling in the past will be able to upgrade to Oempro4 ESP Edition for free.

Oempro4 is developed from scratch with a better database and backend design. It’s completely different than Oempro3, therefore upgrading *all* data from Oempro3 to Oempro4 is impossible. We will allow Oempro3 users to run both Oempro3 and Oempro4 at the same time until you migrate your data from Oempro3 to Oempro4.

Oempro4 Discussion Forums

We just opened Oempro4 discussion forum, developer forum (for API and plug-in development), plug-in and localization forums at http://octeth.com/forum/

What About Plug-Ins?

Oempro3 users that have purchased Oempro3 plug-ins in the past will be able to start downloading new plug-in versions in December. We are going to release Oempro4 compatible versions of plug-ins in just a month.

Questions? Sure!

Don’t hesitate to contact us anytime. We will be happy to hear from you.

Thank You!

After 10 months of heavy development, Oempro4 is about to be released. We want to thank all our fellow customers who encouraged us with their great feedbacks. Oempro4 is the result of a great co-operation between Octeth and Octeth’s fellow customers. Thank You!

Future?

Oempro4 is now more powerful, more flexible and more extendable. With the power of Oempro4, we will continue adding great features and plug-ins to the family. The best of all, it’s now open to all developers out there. Developers can build their own plug-ins or applications communicating with Oempro4′s state-of-art API.

As we are getting closer to the Oempro4 release date (18th November), we are adding final feature sets and finalizing API backend.

In this post, I will show you some settings screens of Oempro4 subscriber lists as well as list statistics screen.

In Oempro4, every email marketing element is owned by a subscriber list. Auto responders, custom fields, subscribers, opt-in settings and other settings are private to each subscriber list.

Subscriber list browsing

This screen displays your subscriber lists and give you enough information about total subscribers and subscription trend in your lists.

Subscriber list overview

When you click one of your subscriber lists, Oempro4 will display you the available list options and brief statistics about your list.

Auto responders

Auto responders can be linked to three subscriber activities which are subscriptions, link clicks and forward to friend activities.

Subscriber list navigation

You can easily navigate between different sections of your subscriber list.

Email Builder

Oempro4 comes with a state-of-art email builder. This tool lets you to create excellent emails on the fly. These emails can be used for auto responders, opt-in confirmation emails and campaigns. You can design your email on the fly by using Oempro4′s new rich text editor or fetch it from a remote URL or create it based on email templates.

Subscriber list statistics

Oempro4 provides you all possible statistics about your lists. You can see your list performance day by day.

Subscriber import

Importing your email addresses into Oempro4 is quite easy. Just copy&paste or upload your file. Then map fields. That’s all.

Subscriber browse

Browse your subscribers quickly. Search them easily.

Web services

Link Oempro4 subscription and unsubscription activities to your other applications with web services functionality. Create as many web service URL as you need.

Oempro4 API

The most important new feature in Oempro4: API. Communicate with Oempro4 features easily by using API. You can access to almost all features of Oempro4 quickly. Build great applications based on Oempro4.

Personalization in emails

Personalization is now easier and quicker. Open the personalization list by simply pressing % character on your keyboard.

Watch the following screen cast to view an example: Oempro Personalization

We have been testing this functionality for more than 7 months on our hosted email marketing service Sendloop.com and now implemented it into Oempro4. Oempro4 is now fully integrated with your Google Analytics account.

This means better campaign analytics and statistics after your recipient clicks a link and arrives on your website. You can track any possible statistics data of your email campaign and with the power of Google Analytics integration, you will be able to continue tracking your recipient activities after clicking a link in your email campaign and landing to your website.

Think about seeing the sales conversion rate of your email campaign, or think about seeing the number of recipients who clicked a link in your email campaign and then contacted you on your website.

By just clicking a single checkbox, you can enable the Google Analytics integration for your email campaign and enjoy tracking recipient activities on your website.