Most email marketers want to increase their email newsletter’s use as it helps to start and strengthen relationships with customers and prospects by providing useful information. The aim of all email marketers is to produce successful newsletters which will whet the readers’ appetite and keep them reading. It is no secret that your newssheet keeps clients updated about your new products and developments. It is used as a means to attract readers and drive them to your website to download or purchase your latest software release. So, what makes an effective newsletter which works?

Layout

The layout should be well designed, using a good balance of text and graphics. Do not overload your newsletter with several type fonts. One font can be used for the body and a second one for the headlines. Serif types like Verdana or Times new Roman are favoured as they are easier to read in large blocks of text. A table of content can be included in the beginning to facilitate navigation. Express yourself informally and clearly to your audience to keep the readers’ attention. Use short non-technical words to cope with different types of audiences, including people to whom the subject is unknown. Write short articles as they appear more appealing to readers. If you have long articles, try to divide them into shorter ones. oemPro develops efficient newsletters, with high-quality layout.

Content

The content is the most important component of your newsletter and it deserves much concern. Your content should educate your audience by providing tips and promote your products and business as well. Think of questions that customers and prospects might ask themselves concerning your business and work. Your challenge is to choose interesting subjects which readers might be looking for and incorporate the solutions in your newsletter. Know your audience and highlight the benefits to them. Readers will be eager to have your next issue if they are getting useful advice and information from your newsletter.

Others

Recipients must be given an easy technique to unsubscribe. Readers can also be offered the opportunity to choose what types of information they wish to receive. Ask your readers for feedback often and include ‘If you have any questions, do not hesitate to contact us’ to show that you are always ready to help and support them.