It is always good to keep in touch with your customers and keep them updated about recent news in your company. So get into a good routine of sending out regular e-mails and monthly newsletters! Don’t forget to also let them know about current sale offers through promotional emails or recent company news, such as new products or services. Do you have a blog and want more customers follow you? It is not enough to just update your blog regularly, e-mails are an easy and effective way to attract your customers attention to your blog. So how can you increase your email subscribers? Here are five excellent ways to reach your potential subscribers and wide your target audience:

1. Make Subscription Easy
If you want more customers to subscribe to your emails, just make it a piece of cake for them! Are you using your emails to advertise about your services and products? Encourage your current customers to pass on the opportunity by using an auto-signature, a simple phrase such as “Please feel free to distribute this email to interested parties. All new subscription requests can be emailed to xxx@xxx.com”. A subscriber button is also a great marketing tool. Just pick your company’s logo as an easy way to click-through for new subscriptions.

2. Make Subscription Fun
If you want more customers to subscribe to your emails, just make it rewarding for them! Who does not like gifts? A simple yet very effective marketing tool is to offer a free gift to your new subscribers. This will increase interest in your emails and encourage current subscribers to spread the word faster. Go ahead and add another freebie for every referral!

3. Make Subscription Visible
Do you want to reach a wider target audience? If you want more customers to subscribe to your emails, do not limit yourself to your own website. Off-site promotion on other channels, such as flyers, is an ideal way to reach new potential customer and increase your subscribers.

4. Make Subscription Interesting
If you want more subscribers to your emails, make the content worthy to follow. Spend effort on creating content that is unique and interesting each and every time. Attract attention by getting personal, encouraging responses and participation, writing that has not been written before. Make people talk about your emails in the offices, on the elevators and during lunch. This will serve as a word-of-mouth marketing effect.

5. Make Subscribers Feel Important
If you want more subscribers to your emails, let them know about the current number of subscribers. People are curious; they want to know everything about others’ lives. Tell your current subscribers the number of people on your subscription list. People want to feel special; your customers will see the number as a challenge, take it upon themselves to spread to word to make the number go up. This is a chain and people will want to be a part of it.