In today’s high-tech age of communication, email is considered as an ephemeral medium. Email, more precisely your email newsletter, is one of the most powerful tools for your business. The main reason behind is that due to the advent of reliable and proper email marketing tools such as oemPro, it takes little time to create and send personalized emails to your target audience. While unimportant emails can be sent once or twice a year, it is not the case for email newsletters. On the contrary, sending newsletter hardly ever can prove to be disastrous to your company as customers will forget about you and you might lose your readers.

You need to email your subscribers often enough to keep in contact with them and at the same time, notify about your new products and new developments. However, you must be careful not to bother them by sending newsletters too often, as this might compel them to unsubscribe though they like the content. Your newsletter can even be marked as spam if it is sent infrequently. How often you send your newsletter is therefore a major feature to consider to succeed in maintaining relationships with your customers and preventing your business from deteriorating by losing subscribers. Although there is no magic answer to which frequency of launching newsletters is the best, there are various factors which can affect your choice, depending on your capability and your subscribers as well.

The most imperative element is your ability to create and send newsletters. You cannot attempt to send more often than you are able to, else the quality of your newsletter will suffer, thereby leading to a decrease in the number of readers. If you think you are capable of preparing daily newsletters, go for semi-daily newsletters. Similarly, if your potential is to send weekly newsletters, choose to send newsletters every two weeks. If you promise a weekly newsletter, readers will expect a new issue every week. If this promise is not fulfilled, your subscribers’ trust in you as a newsletter publisher and merchant will be influenced. You should therefore cautiously decide on your schedule and once you have opted for one, you must stick to it. If ever you plan to change your frequency, inform your subscribers beforehand.

Generally speaking, a frequent publication schedule, such as a monthly issue or twice a month, is more valuable. The trick is to find the balance for you, where you can send newsletters as often as possible, while concentrating on the quality of the content. However, a less frequent newsletter, is not recommended. The rule of thumb is to test for a perfect frequency which will suit you and your company and simultaneously be appropriate to your target as well.