Are you looking for ways to improve your e-mail marketing? Establishing personal connections with your customers, by sending them birthday or anniversary e-mails, is an excellent way to do so. So how can you make sure that you remember to e-mail each and everyone of your customers on their birthdays, anniversaries or other important dates? Oempro’s new version 4.1.18 enables you to send regular, automatic e-mails your subscribers on their birthdays, their wedding anniversary every year or for the anniversary of their subscription every month. This feature is also now free!

So how does this work? The only thing you need to use this feature is to provide us is the date of the important event you want to e-mail your subscribers on your list about only once. Let’s assume you have a list named as “Website subscribers”. In this list, you have a name field and a custom date field for each subscriber. You can include the subscription date of your customers or their birthdays in the list.

For example, you want to send “Happy Birthday” emails to your subscribers on their birthday every year. How to set up the birthday date information in the list is shown in the screenshot below.

You then create an auto responder that is triggered on “Date Information” for our “Website Subscribers” list. You select birthday field as our date field. Since you want the e-mails to be sent only once a year, yo select “Every year” as our send frequency. After making your choices, you can create the e-mail you want to send, just like creating other e-mails on Oempro and save it.

That’s all! You are now ready. You can just sit back and relax, and trust Oempro to remember important days for each and every one of your customers. (Yes, you can use it to remember your wife’s birthday too)