The most effective way to promote your business and products is to send a newsletter to all your customers and prospects. Newsletters is a tool of dire importance in the internet marketing strategy as they convey information. However if your newsletter is suffering from a low readership, you have to be creative to cure the problem. You need email addresses to send your newsletter, that is you have to find ways to increase your newsletter subscribers. Most businesses gain readers from online sources but subscribers can also be found away from the internet. If the proper attention is given to your newsletter subscriber recruitment, your mailing list can grow larger than you have imagined. If you are contemplating in increasing your newsletter subscribers, have a look at the following tips:

• The content of your newsletter is the key element in growing your subscriber list. Your content should be written with utmost care which will attract subscribers so much that they will be impatient to get the next issue and will even forward your newsletter to their friends and associates. Create interesting content.
• Make use of your website to grab new subscribers. Offer a free subscription link on your website. The enrollment process should be make easy and simple.
• Prompt your subscribers to forward a copy of your newsletter to others. Allow readers to reprint your newsletter or cite about it in other articles or newsletters.
• Maintain your schedule of publication. If you usually offer a weekly newsletter, preserve the schedule. Stay in touch with all your subscribers through regular mailings.
• Whenever you are mailing business prospects, invite them to sign-up for your newsletter and include your free subscription information in your signature. Try to collect as many identities as you can.
• Keep all your published newsletters to your web site to enhance search engine rankings. If more people visit your website, the number of subscribers should increase.
• Lure new subscribers by offering a bonus, such as a free report. The more efficient the bonus is, the more likely they will subscribe. You can also do regular contests where only your newsletter subscribers can participate. Advertise the contest on other websites to boost your sign-ups.

There are other ways you can increase the number of subscribers to your newsletter. Keep promoting your newsletter and it will bear fruits. Concentrate on the content and format as well. Using email marketing solutions like oemPro to create good newsletters which can attract subscribers facilitates your task.