Hi Everyone,

Have you ever wonder how to personalize your newsletter content based on member information? We call this feature as “Conditional Personalization” and it is available in oemPro!

What does “Conditional Personalization” mean and how it will improve your newsletter success?

Conditional Personalization feature will let you to customize and personalize your newsletter content based on your member information. This is a common feature for most email marketing softwares. But wait, there’s more in oemPro. You can perform more advanced personalization. Let’s say you have a mail list of 50,000 members and want to send out a newsletter. You want to start your newsletter with “Dear Judy” or the name what member has entered during subscription. But what about if member has not entered anything as his name? Then it will be blank such as “Dear “. This is not good and will affect your newsletter success. By using oemPro, you can avoid this!

How to perform Conditional Personalization in oemPro? 

In oemPro, you can personalize your newsletter in the following way:

Dear %Member:CustomField1%

*** In this example, we assumed that “name” information exists on Custom Field #1

If you want to improve this personalization with oemPro’s advanced Conditional Personalization feature, then you can personalize in this way:

Dear %Member:CustomField1:EQUALS:??Sir/Madam::%Member:CustomField1%%

*** In this example, oemPro will check if Custom Field #1 of the recipient has a value or not. If it has a value, then it will parse the content as “Dear Judy”, else it will parse the content as “Dear Sir/Madam”

Conclusion

oemPro provides all required tools and features to you for improving your newsletter success. Conditional Formatting is one of these unique features which you will have once you are using oemPro.