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This topic will cover everything related to the data segmentation from your mailing lists. Learn how relevancy drives response and the various different ways you can split up your email lists to ensure you hit the target more often.
Segmentation of your address database is widely regarded as a proven way to improve responses and results.
You can add multiple rules to the segment such as the person should have gmail.com email id and should be between 18-25 age group.
For this user manual we will use the rule for gmail.com users. Once we populate the necessary fields and also add the rule where in the subscribers email id contains gmail.com we have to click on the "create segment" button. This will create a segment with the options we selected.
The screenshot above shows us our newly created segment which consists 3 subscribers having gmail.com email ids.