When you are sending an email campaign to your community, it’s important to make it attractive for maximizing the open and conversion rates. You have only a few seconds to attract the attention of the recipient and encourage him/her to open your email instead of removing it.
The “from name” and “email subject” plays the biggest role in helping your recipient to make a decision: Delete or Open.
However, there’s one more thing about the from name. In fact, it’s more important. Your “from name” affects the delivery rate of your email campaigns. Big email services such as Hotmail pays big attention to from name of incoming emails and mark them “dangerous to open” or “valid”.
For example, if you send an email with the from name “youremail@domain.com” and from email “youremail@domain.com” (the proper email header will be From: “youremail@domain.com” <youremail@domain.com>), your email will be marked as “dangerous” by Hotmail and it will ask your recipient to confirm if he wishes to open or delete it.
A proper from name must be a valid name such as your or company name. Example:
From name: ABC Co.
From email: contact@abc.com
This seems to be small detail but definitely affects your delivery rate.
Good article, but what about CAPS? I’ve read that using capital letters right next to each other (like THIS versus T H I S) can make your email get caught up in a filter like this.
Any thoughts?
Oliver, you’re absolutely correct. A subject line with all upper case, using some words that will trigger spam filters (like free, gambling, sex, porn, etc.), too short and too long subject lines are other reasons.