I think this is the best header for attracting the attention of email marketers and individuals who are interested in sending permission based mass emails to their lists.

The common misconception is the easiness of sending mass emails. Most of the people think that they can send emails through their “shared” hosting environments. This is a big mistake and will cause your email marketing campaign to fail.

Shared hosting accounts share the IP address of web server (and mail server) with tens or hundreds of other websites. This means that, all other accounts on the same shared hosting will use the same server resources and IP address(es) to send out emails or display website pages.

This kind of shared environments will cause your email not be delivered to the final recipient. Mostly, they will be “blocked” or “filtered” by email services because,

• Other website owner on the same server with you might have sent a spam email and caused your server IP address to get black listed
• The reverse DNS of your mail server IP will not point back to your domain. This will be a big headache for you and cause your emails to get rejected by major email services such as Hotmail.com
• Unable to set DKIM/DomainKeys validation on your server. This is another reason to get your emails filtered by Yahoo!, AOL, etc.
• Your server will probably get overloaded because it will be serving to tens of people at the same time while trying to send your emails

Several more reasons can be listed similar to the above ones. Even shared hosting is cheap and quite affordable, it’s a bad idea to use them as an application server (ex: running a PHP script which uses too much resource just like email sending) or mass emailing.

Our suggestion is to setup at least VPS (Virtual Private Server) or get a dedicated server. There are several hosting companies which offer quite affordable VPS and fully dedicated servers. They are more expensive than shared hostings but in the long-term, they will make your email marketing campaigns successful.

If you are still not convinced about reasons to move your applications to a VPS or dedicated server, read our next blog post which is an ideal solution for shared hosting users for sending mass emails.