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Octeth
Technical Specification

Complete Feature
Data Sheet

Every capability documented. Discover the complete technical specification that powers email marketing agencies in 138 countries.

178+
Features
17
Categories
100%
Self-Hosted

Backend Infrastructure

12 features
Multi-tenant system
Email attachment and media upload to S3, database and local storage
Admin → User → Client hierarchy
Multiple client account support for each user account for giving 'reporting-only' access to the metrics of selected subscriber lists and campaigns
Docker Container based horizontally and vertically scalable infrastructure design
Built-in HAProxy powered load balancer
Built-in Let's Encrypt powered SSL manager for application and link tracking domains
Install and upgrade by an AI coding agent, with a dry run that reports what will change
Send engine replica count kept across restarts and upgrades
Upgrade offers to pause sending campaigns and resumes exactly those campaigns when it finishes
100% in-house, self-hosted system
GDPR compliant

Customization & White-Label

6 features
Fully rebrandable platform
Customizable user interface
Customizable user area header and footer
White-label UI with your branding
Branding screen for name, logos, colors, links and sender name, applied with no restart
Contact support links open the operator's help desk or an in-app support form, with a configurable documentation link

Integrations

13 features
Full-featured REST API
API reference and live playground in the new interface, using the user's own API key
Extendable plug-in engine
S2S postback integration for accurate conversion tracking
Multi Single-Sign-On (SSO) integration support
Google Analytics integration
Built-in PowerMTA – Logstash integration for sync bounce processing
Multiple incoming webhook setup for subscription and unsubscription events
One-way third party MySQL database list synchronization
Unlayer drag-n-drop email builder integration
AI assistant connector for Claude, ChatGPT and other remote-connector assistants, with scoped and budgeted agent keys
AI assistants manage lists and custom fields, look up, tag and delete subscribers, copy and delete segments, report on and copy email campaigns, clone and bulk-enrol journeys, and create and send SMS campaigns
Confirmation before every AI assistant delete, and separate daily and per-send SMS limits for AI assistants

User Management

10 features
User groups with different permissions, limits, branding, and features
Users with trusted and un-trusted reputation levels
User and user group assignment with ability to change anytime
User impersonation with user's applied settings or in admin mode
One-click user impersonation via administrator top bar
Staff area for users and user groups with bulk actions, activity, limits, messages and containment controls
Sender screening of new accounts, imports and sends, set per user group to off, flag or hold
Team members invited by the account owner, each with their own email, password and two-factor authentication, and account switching
Five team member roles: Owner, Admin, Manager, Author and Viewer
Team member seats and two-factor requirement set per user group, with suspend and remove

Email Delivery

16 features
Multi-delivery server support
Archive and restore delivery servers with their settings, archived servers never used for sending
Different tracking and sender domains setup for each delivery server
Marketing, transactional, autoresponder delivery server assignment for each user group
Customizable in-depth email delivery servers for maximized inbox delivery success rate
Seed list support
Reply alias support and reply forwarding
Relaying domain support
Customizable pre-header text template
Email delivery load balancing for resource-limited server environments
Inbound SMTP server for transactional email gateway
STARTTLS required before sign-in on SMTP relay ports 587 and 2525
Transactional email gateway API end-points with multiple domains, SMTP accounts and inbound email API end-points
Fallback tracking host for campaign, journey and gateway links
Signed abuse ID on email gateway messages to trace forwarded abuse reports to the sending account
Per-account switch to turn off email gateway link tracking redirects

Security

6 features
2FA secured and IP restricted staff area access, with password reset and two-factor recovery
2FA secured user area
Multi-API key support for user accounts with IP restriction
Separate rotation of each install salt, with existing links kept working
Team member two-factor authentication, which the account owner can require for every member
Account audit log of every sign-in and change with the person or API key, outcome, IP address and browser, kept for 365 days by default

Audience Management

18 features
Subscriber attribute caching for each campaign delivery
Incoming subscription request by email processing
Cleanify.io email verification and list hygiene integration
Global custom fields (subscriber attributes) that affect all users and lists
Global segments for recipient matching based on activities and attributes
Suppression list management
Suppression list CSV export with the current search and filter
Smart suppressions based on recipient email address domain and regular expressions
Multiple subscriber list management with different custom fields, segments, and autoresponders
Unlimited list custom fields (attributes)
Unlimited segments based on subscriber attributes and activities
Advanced subscriber browse and filtering based on segments, attributes and activities
Subscriber persona and activity cards
Subscriber activity timeline with campaign sends and hard and soft bounces
Easy-to-use high-volume subscriber import tool with unlimited custom field support
Mass subscriber export tool
Mass subscriber removal and unsubscription tool
Website opt-in and opt-out form wizard

Bounce Processing

6 features
Both sync and async bounce handling system
Inbound SMTP server for bounce processing
Inbound SMTP server for reply processing
Incoming FBL (spam complaint) processing
Customizable email headers for different delivery servers, user groups and system wide
Customizable bounce DSN patterns

SMS Marketing

34 features
SMS delivery frequency checker and limiter
SMS forbidden words checker
TCPAProtect.com SMS mobile number verification and filtering integration
SMS phone number and carrier settings for each subscriber list
SMS marketing campaigns
SMS metrics including successful deliveries, clicks and conversions
SMS campaign revenue tracking
Optional Keitaro tracker integration with a per-recipient tracking code in SMS links
Keitaro clicks, conversions, conversion statuses and revenue in SMS campaign reports, per campaign and per link
Segments by Keitaro clicks or conversions, optionally by status
SMS test sends to up to five numbers verified with a six-digit code, with a message and price preview
Staff-defined daily SMS test limit and time between tests
Multiple include and exclude recipients (lists and segments) for SMS campaigns
SMS route selection for SMS campaigns
Multiple offer content variations with content spinning and link personalization
SMS campaign offer links
SMS link domain pool management
SMS campaign S2S postback support
SMS campaign links http/https support
SMS campaign link protocol removal support
SMS campaign link shortening feature
SMS campaign delivery spread support
SMS messages per minute and quiet hours, adjustable while the campaign sends
SMS campaign auto-pause support for micro-sends
SMS campaign send immediately, send in the future and save-as-draft options
Realtime SMS metrics
SMS recipient breakdown report
SMS campaign delivery chunk breakdown report
SMS campaign offer content analysis
SMS campaign link domain analysis
SMS campaign sender ID analysis
SMS recipient frequency controller
Customizable SMS route integration
Built-in Infobip and Xeebi gateway connectors with delivery reports and inbound replies, with several gateways side by side, global or per user

Email Content Management

12 features
Re-usable email template builder
Stripo.email drag-n-drop email builder integration
User assigned email templates
Media library and management for email attachments and images
Drag-n-drop (Stripo or Unlayer powered), HTML code editor, rich text editor, template gallery and remote content fetch support
Personalization support for email subjects, HTML and plain text email contents
Insert merge tag menu in every email editor, and typing {{ opens the tag list at the cursor
One-click HTML to plain email content conversion
Email attachment support
Email image upload support
Dynamic remote content embedding into email contents
RSS feed into email content support

ESP Management

4 features
User sign-up form manager for running ESP business
System usage metering and billing system
Customizable system usage pricing setup
PayPal and third-party payment gateway support

Reporting & Analytics

13 features
Real-time time-based email delivery and conversion reports with delivery server and ISP breakdown
ESP breakdown report for subscriber lists
CTR retention report for subscriber lists
Real-time email metrics and reports
Email marketing funnel report with ISP breakdown
Email open report with who opened, when and how many times
Email click report with who clicked what link, when and how many times
Email conversion report with who converted when and through what channel
Email browser view report
Unsubscription report
Hard bounce metrics
FBL (spam complaint) metrics
Ability to export campaign metrics

Email Campaigns

17 features
Email campaign tagging for better management
Categorize email campaigns under different tags
Merge multiple lists and segments to include in a campaign
Merge multiple lists and segments to exclude in a campaign
Saved segments as campaign recipients
Suggested sender for new campaigns, autoresponder emails and journey email steps
Edit a scheduled campaign, keeping its schedule or pausing it first
Include, exclude or follow each list's setting for contacts currently in a journey
A/B split test with customizable sample size and auto winner selection based on highest CTR or open rate
Dynamic RSS campaign archive
S2S postback integration support
Email review by email
Email review on web browser
SpamAssassin powered email tests
Immediate delivery, send in the future, repeated delivery or save as draft options
Share email campaign on social media
Web browser email campaign preview

Autoresponders

1 feature
Unlimited autoresponders triggered on different events (subscriptions, email opens, etc.) with different time intervals

List Management

3 features
Sender info settings for subscriber lists
Single opt-in / double opt-in subscription type setting
Subscription and unsubscription behavior customization

Marketing Automation

2 features
Journeys (advanced automation) with different triggers and actions including yes/no conditions and third party webhook execution
Multiple journey setup for creating advanced workflows such as sales funnels

Service & Support

5 features
Email based and one-on-one Zoom support sessions
Community portal for knowledge exchange
Optional customization service
Optional plugin development service
Optional email relaying service with SMTP access, dedicated IP addresses and delivery consultancy
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